WordPress was released as an open source blogging platform in 2003. It’s goal was to make content creation and publishing accessible to more people. It bridged the gap between a website built from scratch and much simpler website creation tools out at the time. It’s theme and plugin based environment make it one of the most supported and customizable platforms on the market, of which it enjoys 30%. In 2021, WordPress is much more than a blogging platform. Large companies such as SONY and Microsoft have at least one of their web properties built in WordPress. Large payment gateway companies such as Stripe and Paypal also have robust compatibility with WordPress.
It’s these reasons and more that make WordPress website development the right choice for small businesses who are looking to advertise online.
Should Small Businesses Use WordPress?
The elasticity WordPress websites offer to its users is unmatched outside of a fully custom website, coded from scratch. This should be important for small businesses that are ready to grow, as your website will need to grow with you. Simpler interfaces such as WIX and Squarespace have major drawbacks that can sneak up on you. For example, Squarespace offers many great looking templates— that all look the same. When a business is in a competitive market, it's important to stand out. WordPress allows you to implement any feature or design element you can come up with, whereas drag and drop editors can feel very inhibitive.
Is WordPress Well Suited For SEO?
The short answer is yes. With wordpress, you have access to all of your websites files via your hosting provider, or through FTP. This might not mean anything to you as a business owner, but it means your developer has full control over the technical aspects of your website. This allows your devleoper to ammend any technical SEO aspect hurting your optimization efforts. Squarespace, WIX, and others do not offer this level of contorl.
In addition, WordPress has a rich community of developers that have built free plugin solutions to help wih SEO. The most ubiquitous of which is Yoast. This free plugin is what you will find most SEOs using on their WordPress websites which helps save a lot of time in certains areas of SEO.
Why Does Trapkit Use WordPress?
For all the reasons mentioned above. As WordPress is an open source platform, aspects like security, PHP updates (the code used to write WordPress), and extended functionality are all looked after by the community. This frees up the SEO to focus on content creation and lead generation without worrying about the backend of your website. This not only speeds up development, but also future proofs your website.