On July 1st, 2019, Google’s search algorithm switched to mobile first indexing for all previously non-indexed websites. Today, most websites are indexed mobile-first. What is mobile first indexing? This means that Google will solely take your responsive, mobile version of your website into consideration when deciding where to index it, as opposed to your desktop version. Google isn’t just taking the layout into consideration, but also speed and usability. This page just focuses on responsive design as opposed to all the other mobile indexation metrics.
Why Does Mobile Usability Matter?
It’s simple. Search results on Google, Bing, and most major search engines are a product. It’s important that these services are delivering the most desirable product possible to their users. If the search engine returns the best results, they can keep selling advertising, which is how they make money. This is no different for your small business website, except you aren’t selling advertising, you’re selling yourself. Studies have shown that even one user experience roadblock will stop the user from revisiting your website. Having a tested, fully responsive design will help your website generate leads.
How does Trapkit Approach Responsive Design?
When viewing a website on mobile, the screen offers a limited field of view. With that in mind, it's important to make a strong first impression on mobile in order to keep the user scrolling to see more. Consider the following statistics from sweor.com:
57% of people won’t recommend a website that has a bad mobile experience.
38% will leave a website (and not return) who’s mobile version has a poor layout
39% will back out of a website if images take too long to load
75% will judge a company’s credibility based on their website’s design
The amount of a household’s decisions being made on a cellphone has only risen since the pandemic. It’s more important than ever that your company’s website is responding to trends like these in order to stay competitive when every lead counts.