What Is SEO friendly content?
SEO friendly content is content on a webpage that meets a search engine's quality guidelines and also satisfies a user’s search query. The competition for organic clicks is fierce these days. Having a webpage that deploys keywords and keyword phrases skillfully gets you in the running for decent organic ranking, but there are other metrics that Google uses as well. In 2014-2015, Google released a 160 page update to their Search Quality Rating Guidelines.
A concept that was mentioned many times throughout the new guidelines was E-A-T.
What is E-A-T, And How Does It Affect Web Content?
E-A-T stands for Expertise. Authority, and Trustworthiness. Google, and other search engines, want to serve web pages that feature content that is helpful and easy to read. The expertise in E-A-T is the most easily targeted with content. Writing content that shows a high level of expertise, and that couldn’t be considered redundant or filler content, shows Google and users that you care enough about their attention to do the research and present information in a way that is accessible and helpful. There are many signals that satisfy the E-A-T search guideline, and search optimized content on your website is a very powerful one.
How Does Trapkit Write Search Optimized Content?
When designing a content strategy, we begin by looking at businesses that outrank you for an assortment of keywords. We then take note of what sort of content is featured on these sites and what’s working for your competitors. According to Google’s E-A-T metric, these sites exhibit expertise, authoritativeness, and trust.
We then decide in which ways we can improve upon what these sites are doing to blow them out of the water. Further developing the type of content that your competitors are displaying by adding more concise information, more informative graphics, more expertise, will help your content rank for the keyword and keyphrases of the page in question.
This is a proven strategy that shows your potential customers that not only do you have an organized and speedy website, but also that you care enough to fill it with information that, should they not even use your services, is valuable to them.
Having thoughtfully written, informative and optimized content not only satisfies Google’s E-A-T metric, but is also a no-brainer. With tons of competition online, websites can’t afford to be simple brochures for businesses, but need to be a resource that helps the average search engine user, even if they aren’t in the buying phase. As your content enjoys more and more traffic, Google will rank it higher which increases the odds that someone reading it will be in the buying phase. Adding calls to action will ensure leads are able to be generated by your engaging content.
Content Optimization Checklist
Looking for tips on writing your own search optimized content? Below is a basic list of aspects to consider when sitting down to research and write content for your or someone else's website:
- Identify Your Audience: Taking your industry, geographic location, price point, age, gender and other identifiers into consideration before you sit down to write content creates rules in which to follow and guide you through the writing process. Writing for your target audience is instrumental for converting your traffic.
- Choose Keywords/Phrases Carefully This is a crucial step. Keyword research, discovering terms that are ripe for ranking but that also pertain to the page you are writing, can be an eye opening exercise that will help not just in content ranking, but in search optimization in general.
- Draft 300 or More Words ...but don’t fill it with fluff or stuff it with keywords. Put yourself in the searcher’s state of mind: For some reason or another, you have performed a search query that led you to the page you are writing. Write paragraphs that would be helpful to the situation in which you found yourself reading that are informative and engaging.
- Use Helpful Formatting Heading tags, lists, bold, italics, etc. These formatting tools are there to help you visually organize your content in helpful ways. They not only emphasize important information, but also help the reader to parse your content faster.
- Add Visuals Giving your reader an eye break with graphics that are pleasing but informative not only helps the reader, but helps your content rank higher. Having a popper alt and title tag will also help your image rank in Google image search, from which more traffic is delivered to websites than you might think.
- Calls To Action This point is less about writing seo ready content, but more about converting the traffic. If you are reading this list, you are probably trying to convert yours, or someone else's traffic. Adding thoughtful calls to action that pertain to the content of the page you are writing is important for converting your hard earned traffic!