The guidelines for search engine optimization are constantly in flux. The old strategies of proper keyword choice and page structure still apply, but today’s search is much more human centered.
This means that quality content and overall usefulness of a website is as or more important than the older standards. Having an air tight on page SEO strategy should still be a high priority.
Like anything, it depends on how you look at it. Search engine optimization in the past was more or less about gaming the search engines. Because of this, search algorithms had to become more intelligent in order to deliver higher qualified results, as opposed to a website that just checked some optimization boxes.
SEO in 2021 has a much different definition. Optimizing for search is much more holistic. It requires consensus across many channels that your website is the best result for the query. In that sense, SEO is more than necessary to ensure your business is sending trustworthy and authoritative signals to search engines.
Offsite SEO refers to any trust signals found across the internet that aren't your website. Having corroborating information from outside sources helps search bots cross reference basic information about your business. Basic information such as your business name, address, and phone number to services you offer. Another important aspect of offsite SEO is reviews. Specifically reviews on some of the larger aggregators, such as Google, Yelp, and Facebook. These reviews that are not collected on your website shine a light on what people actually think about your operation. A well planned review strategy is crucial for doing well in search.
This area of SEO is concerned with the technical details that support your off site and on site SEO efforts. For example, for a good user experience, you would want your website to load fast. Technical SEO would be making sure your website is optimized to load fast so that the user doesn’t back out. Another area of technical SEO is called structured data. Your site's structured data is a line of communication directly from your website to the search engines. SEOs use a variety of techniques to write structured data.
This subset of SEO traditionally refers to things like keyword density, headings, alt tags, URL structure, etc. Like the name implies, these are things actually on your website that search bots are taking into account when deciding how to rank your site. This is one of the hardest aspects to mess up but one of the easiest to miss, as a lot of sites fail to lock this aspect of their SEO efforts down. Don't let that be you!
User experience and high quality content. These two factors play a huge role in how search engines rank your website. This is why we aim to design you not only a fast, beautiful website — but also leverage what is unique about your business to create engaging, relevant content that converts.
It varies! Businesses just starting out will not see organic results in search engines as fast as an already established business. Because of this, we form a unique, and uniquely priced, plan for each client.
What you can expect is to convert a much higher percentage of your traffic almost immediately after your site is launched.This is because your new site will be handcrafted to convert. Over time, search engines will take notice of an increase in conversions, and begin to adjust your ranking. Getting reviews from as many of your clients, patients, or customers as possible will also help your rank better, faster.
If any marketer promises fast rankings, they're lying. Search engines aren't as easily gamed as they used to be, and harsh punishments are handed out to those that try. SEO is the culmination of many small things over time. What you can expect from us is a true desire to help your business grow.